Publication date may 01 2012 while marketers look for more ways to get personal with customers including new tricks with big data customers are about to get . The intention economy has 153 ratings and 17 reviews sara said i was really excited to read the intention economy because it is one of the first effort. The intention economy when customers take charge doc searls on amazoncom free shipping on qualifying offers caveat venditor let the seller beware . In april 2012 doc searls book the intention economy when customers take charge was published isbn 978 1422158524 searls coined the term intention economy in a march 2006 article for linux journal he wrote the intention economy grows around buyers not sellers
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